"although the process of translating obviously always precedes its product ... in time, it turns out that from the semiotic point of view, the (potential) product, and especially its (prospective) position and functions in the target system, should be assigned precedence over the process."
In: Toury, Gideon. 2010. “Translation: a Cultural-Semiotic Perspective” in: Sebeok, Thomas A. et al. (Eds.), Encyclopedic Dictionary of Semiotics, Berlin/New York/Amsterdam:Mouton de Gruyter. 1136.